In response to the increasing financial literacy awareness among Filipino consumers, selecting an appropriate bank that aligns with their objectives has gained prominence. To address this demand, the Bank of the Philippine Islands (BPI) has collaborated with the creative agency BBDO Guerrero to develop their latest initiative, “Do More With BPI.”
This campaign begins with a short film featuring Anne Curtis, BPI’s newest ambassador, and a multimedia sensation. Directed by Antoinette Jadaone, the film illustrates BPI’s consistent support and empowerment of Anne throughout her life journey. The renowned actress and mother recount that her first BPI account was established at 12. As she achieves various milestones, the film portrays how BPI continues to assist her in achieving more through its comprehensive array of products, services, and top-notch customer support.
Cathy Santamaria, BPI’s Chief Customer and Marketing Officer, remarked, “At BPI, regardless of your life stage, we provide you with the resources and assistance necessary to transform your aspirations into reality.”
Francine Kahn-Gonzalez, the CEO of BBDO Guerrero, also added, “Celebrating BPI’s 172nd anniversary, we take pride in collaborating with them on a campaign that encapsulates the reasons why millions of Filipinos trust BPI and how customers can genuinely accomplish more with BPI.”