On Saturday (October 23), the Philippines’ Department of Tourism (DOT) and Tourism Promotions Board (TPB) presented a new video to welcome domestic travelers back to the country’s tourism attractions. The video, titled “It’s More Fun with You,” is part of the department’s “Have A Safe Trip, Pinas” domestic tourism promotion. It was unveiled at Fort Santiago in Intramuros in a mixed virtual format.
The film uses Rivermaya’s hit track “Hinahanap-Hanap Kita,” which was released in 1997, to depict the desire and joy of local tourism locations to welcome back their visitors. Tuna, a surfing dog, can’t hide his joy as he welcomes a friend back to the beach after a lengthy absence.
This domestic tourism welcome back campaign’s main message, It’s More Fun with You, invites Filipinos to travel and explore the nation again after a long absence due to pandemic-related travel restrictions. The program also supports tourism industry rehabilitation strategies and efforts.
“Our most recent advertisement emphasizes the delight of reconciling with loved ones and going with them to their favorite areas or new places where new memories can be built. “It’s more fun in the Philippines, and it’ll be even more enjoyable with you,” said Department of Transportation Secretary Berna Romulo – Puyat. Atty. Guiller B. Asido, Intramuros Administration Administrator; Anthonette C. Velasco,
TPB Chief Operating Officer Allones; DOT Assistant Secretary Howard Lance A. Uyking; and numerous media partners.
The DOT and TPB also released “Have a Safe Trip, Pinas” stickers, which can be downloaded specifically for this campaign on Viber (https://bit.ly/HaveASafeTripPinas). The first of two groups of stickers is to remind the general population and travelers of basic health and safety precautions. The other promotes domestic travel that is both safe and enjoyable. As an added treat, popular Filipino food stickers are included.
“Now that we have health and safety measures in place, we can look forward to opening more tourism locations in time for the holidays and kicking recovery into high gear,” Puyat said. She urged domestic travelers to download the Travel Philippines mobile app from Google Play and Apple Store to learn more about the Philippines, organize their trip, and receive the most up-to-date information and travel warnings.