Break Bread, Make Music Together In Gardenia Philippines

With the “Laging Kasama” free virtual concert, Gardenia Philippines taps into the communal spirit once more. Bayanihan is a concept that is strongly ingrained in our society. It is in our DNA to always aid, share, and support others, regardless of how little or how much we have, especially during times of distress.

Gardenia Philippines successfully conveyed this selflessness in its “Laging Kasama” event, a free virtual concert conducted to commemorate Happy Bread Day. The event, which took place on Facebook Live on October 24, 2020, brought together some of the country’s top musical artists, who captivated everyone with their captivating compositions.

Kim Molina and Jerald Napoles (Rak of Aegis, Jowable, and Ang Pangarap Kong Holdap), Gloc 9, Ebe Dancel, and Keiko Necesario (Rak of Aegis, Jowable, and Ang Pangarap Kong Holdap), Gloc 9, Ebe Dancel, and Keiko Necesario (Rak of Aegis, Jowable, and Ang Pangarap Kong Holdap), Gloc 9, Aside from the great music, the free event also included a drawing for free Gardenia bread boxes.

The campaign is the household brand’s latest effort to share happiness with everyone. The The campaign is the latest effort by the household brand to provide joy to everyone. Gardenia, the Philippines’ largest provider of fresh and high-quality bread, has been unwavering in its objective for the past two decades: to be every family’s partner in sharing happy moments—a goal it has always met, from the quality of its bread to the wide range of items it offers.

For the past few months, the brand has also been actively assisting in its own manner. For one thing, it has consistently given fresh and high-quality bread to Filipino households despite the challenges of the times. Furthermore, it has donated food to individuals in need, something it has done on a regular basis even before the start of the communal quarantine.

Gardenia has always been a leader in social campaigns, even before the country’s current problems. The bread producer has also engaged in several lifestyle-enhancing health and nutrition counseling programs over the course of its many years in the sector. It has also remained a table staple because to its strong entertaining marketing for a variety of consumers, including home tips, recipe videos, and more.

The “Laging Kasama” event is a welcome addition to this growing list of initiatives. Music can bring people together despite of distance, much like Gardenia’s bread can bring families together at any time. It’s practically identical to the idiom “breaking bread together,” which means sharing what you have with those with whom you wish to connect the most. True to form, Gardenia has always been present to round out family gatherings. It’s more than a tabletop staple; it’s a brand with genuine Filipino roots.