GUESS Originals and Market have collaborated on a one-of-a-kind limited-edition capsule. A deep dig into the archives yields the return of Foxy, the GUESS mascot. Originally created in the 1980s, the legendary figure has been resurrected for the Fall 2023 season in a new short film and capsule.
Follow Foxy as he looks for inspiration throughout his hometown, determined to discover the right design. With setback after setback, Foxy believes all hope is lost. However, after a chance meeting in a coffee shop, he returns to the Foxy Denim Repair Shop one last time, confident of success.
The Foxy capsule combines Market’s knowledge of pop culture and streetwear with GUESS Original’s young, heritage-inspired blueprint. It combines luxurious fabrics, eye-catching prints, and vintage inspirations to create a reimagined, nostalgic vibe.
The unique patchwork emits an authentic, lived-in spirit, similar to a worn-in pair of jeans you can’t seem to get enough of. For the ultimate made just for you’ vibe, each style has vintage-inspired patches and meticulously placed distressing. Denim is large, relaxed, and acid-washed, giving each piece a one-of-a-kind look.
The capsule contains graphic tees, sweaters, denim items, trucker hats, socks, and more in both men’s and women’s styles.
Established in 2016 by Mike Cherman, Market is a global phenomenon that houses the brand’s LA Random Workshop and mentors’ creatives, giving them the resources and direction, they need to realize their ideas.
Markets’ brand is as savvy and transparent as the internet itself.
Our collaboration with Guess was inspired by our love of vintage and repurposed clothing. We wanted to reproach this character and put him into our world. We thought, what would Foxy be like if he had his own clothing shop? Foxy’s inspiration is a reflection of current DIY maker culture, showing that anyone can be a creator, encouraging self-expression and a DIY attitude.” Mike, the founder of Market
The lifelike Foxy walkaround seen in the Guess Originals x Market short-film was fabricated by Jim Henson’s Creature Shop.
Check out GUESS ORIGINALS limited-edition collection here