Tinder works with Warner Music to put Joel Corry in content that is only available to members in South East Asia.
Tinder is working with Warner Music to put up-and-coming dance music star Joel Corry in content that only Tinder members can see.
From June 20 to June 26, Tinder members will see Swipe Cards with the British DJ and producer in between their stacks of possible matches. Members of Tinder in South East Asia will be able to unlock exclusive videos with Corry by using the Swipe RightTM feature in the app.
Music is one of the things that Gen Z and millennial Tinder users like to do the most. From the Music Mode feature that lets Tinder members set their “Anthem” to the “Music Lovers” interest on Tinder’s “Explore” page, the most popular dating app in the world has been looking for ways to give its members a new musical experience inside the app that shows off their vibes and personalities and feeds their need to connect with other people.
The collaboration is expected to heat up Tinder members’ music mode, as the creator of “Head & Heart,” which is expected to be the number one song in the UK and around the world in 2020, will show off new and exclusive parts of “What Would You Do?”, his latest anthemic dance-pop masterpiece. Since its release in March of this year, more than five million people have watched the music video for his latest single. The song has been played over 64,8 million times around the world and shows no sign of stopping.
Tinder talked with Corry about things other than music, which was only available to members. Read on to find out what he thinks about dating, where he likes to use Tinder’s Passport feature, what his perfect date night would be like, and more.
“What Would You Do?” is available on all of the major streaming services, and now Tinder users can make Corry’s tropical EDM song their anthem.