Lazada, one of the country’s leading eCommerce platforms, took this year’s 11.11 to new heights, achieving record-breaking numbers — from over a billion minutes spent on the app by shoppers across the region to more than P126 million worth of Lazada Bonus discounts collected — Lazada’s flagship 11.11 Biggest One-Day Sale remained one of the most highly-anticipated shopping events, attracting millions of shoppers each year.
Interested in learning more about how we all shopped on 11.11? Here are 11 statistics from the World’s Largest One-Day Sale this year: This year’s 11.11 buyers took advantage of over 8 million of their finest and lowest offers.
This year’s LAZADA Biggest One Day Sale of the Year
Drew a record-breaking 800,000 merchants and brands from around the region, 200,000 from the Philippines. With so many promotions and bargains, it’s no surprise that shoppers in the region spent 1 billion minutes on the app. That’s the equivalent of binge-watching 22 million times of Lazada Brand Ambassadors Bea and Kath’s vlogs!
Can you imagine travelling through 8,000 malls in 24 hours, each with 100 stores?
The 11.11 Super Show by Lazada Philippines had a total of 5.3 million views across all media, which is over double the population of Quezon City! Unsurprisingly, it features performances by K-pop superstars SEVENTEEN, Lazada’s regional Happiness Ambassadors, and local Brand Ambassadors Bea Alonzo, Alden Richards, Maine Mendoza, SB19, and other well-known Kapuso personalities.
Do you enjoy taking advantage of special offers and discounts?
Lazada Bonus on the app provided Filipino buyers with a whopping P126 million in total discounts! You may earn money as you buy! By shopping this 11.11, Ka-Lazadas earned P308 million in cashback. This is enough to feed 470,000 people with lechon. On 11.11, Lazada Wallet transactions were 15 times higher than on a typical day.
Over 3 million goods for the house and living were sold. Enough for everyone in the Home Buddies Facebook group. Filipino fashionistas checked out a total of 2.3 million apparel pieces. That’s almost a million OOTDs on TikTok!
Thirty thousand mobile phones were purchased in the first 11 minutes of the auction, which is 2.5 times greater than last year’s figures. Pet parents also purchased 200,000 pet supplies, enough to dress or feed the Manila Zoo’s 1,000 animals 200 times!
Are you in desperate need of your 11.11 finds?
With romance books and desktop computers, the fastest delivery of an 11.11 buy was less than 30 minutes. Frozen beef items come in second with a time of under an hour.