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Lazada Welcomes K-Pop Superstars SEVENTEEN As The First Regional Happiness Ambassadors

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11.11 RBA KV 2 2

Southeast Asia’s biggest eCommerce platform Lazada has announced the appointment of prominent K-pop idols SEVENTEEN as its first regional Happiness Ambassadors, ahead of its annual flagship 11.11 shopping event – Lazada’s Biggest One Day Sale, which begins at midnight on November 11th.

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With their unique musical experiments and electrifying performance acts, SEVENTEEN, one of South Korea’s most recognized K-pop groups, exploded onto the international music scene. SEVENTEEN’s current EP, Your Choice, landed at No. 1 on the Billboard Top Album Sales Chart, and they’ve been nominated for a Billboard Music Award for “Top Social Artist” in 2021, as well as receiving the “Main Prize” at the Seoul Music Awards for four years.

“It is my great pleasure to welcome our first-ever Lazada Happiness Ambassadors, SEVENTEEN, to the Lazada family,” stated Raymond Yang, Chief Operating Officer of Lazada Group. SEVENTEEN’s brilliance and vibrant personality, I hope, will motivate our Southeast Asian consumers to stay daring and passionate in experimenting with new ideas, and to continue pursuing goals and aspirations with the confidence that problems will be overcome.”

On the 10th of November, SEVENTEEN will perform their hit songs “Left & Right” and “Ready to Love” at Lazada’s iconic 11.11 Super Show. Top local superstars from Southeast Asia will also join the star-studded countdown Shoppertainment-packed virtual concert to 11.11 to commemorate hope and joy. Agnez Mo, Tiara Andini, and Via Vallen will represent Indonesia; Nora Danish and Dayang Nurfaizah will represent Malaysia; Alden Richards, Bea Alonzo, and Maine Mendoza will represent the Philippines; Wang Lei, Jasper Lai, and Chief Discount Officer Royce Lee will represent Singapore; Bright Vachirawit – Win Metawin, Billkin Putthipong – PP Krit and JJ Kritsanaphum will represent Thailand; and Tra Shoppers may watch Lazada’s 11.11 Super Party concert on Lazada’s in-app livestream channel LazLive, as well as local broadcasting network GMA Network and Lazada Philippines’ Facebook, Twitter, TikTok, and YouTube accounts, from Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.

The 13-piece K-pop group is also featured in Lazada’s latest 11.11 short video, which transfers the Lazada Happiness Ambassadors into Lazada World, a dynamic and imaginative place filled with larger-than-life common goods and unique 11.11 incentives. SEVENTEEN sets out on an adventure filled with unexpected discoveries at every turn, dancing along to a special arrangement of Flo Rida’s global hit song “Low.”

“Shooting Lazada’s 11.11 film was a joyful and refreshing experience, and we are pleased to be a part of the upcoming Lazada 11.11 Super Show,” SEVENTEEN remarked as a group. We look forward to creating even more meaningful interactions with everyone as the regional Happiness Ambassadors for Southeast Asia’s largest eCommerce platform Lazada. Please keep showing your love and support for Lazada and SEVENTEEN!”


Lazzie, Lazada’s first brand ambassador and beloved mascot, makes a special cameo in the Lazada 11.11 short film, dancing the iconic shuffle moves alongside SEVENTEEN, who have a new, refreshed look with blue and purple hues for their mane and an adorable snout in the shape of Lazada’s iconic heart-gram.

Lazada will also run a TikTok Hashtag Challenge across Southeast Asia, encouraging customers to curate their own version of the shuffling dance moves from Lazada’s 11.11 film in a freestyle 20-second TikTok dance video. When they join the social media competition with the hashtag #LazadaPHLowLow from October 26 to November 11, 2021, a total of 11 individuals with the most innovative dancing movements will win an iPhone 12 ProMax, a 65-inch Devant TV, a PS5, or Lazada coupons.

“Lazada is always looking for new methods to totally engage our customers with entertaining and exciting events, both online and offline, to provide a holistic and enjoyable shopping experience,” Raymond Yang stated. We consistently challenge ourselves to produce high impact and create meaningful ways to elevate communities across Southeast Asia by leveraging our strong Shoppertainment approach and working together with our merchants to curate amazing specials and rewards. “As we chase optimism, goals, and progress in all facets of our life, I’m pleased to celebrate another edition of our signature 11.11 shopping festival.”

Consumers can expect an exciting line-up of unique bargains, from up to 90% off discounts to Lazada Bonus vouchers that allow buyers to receive Php50 off for every Php500 minimum spend during Lazada’s Biggest One-Day Sale, in addition to the lowest pricing and free shipping.


Jacque is a travel, food and lifestyle blogger. At the age of 20, she started exploring instagrammable places, discovering fascinating cultures, trying various cuisines, and taking amazing photos from local and international travel destinations. Alongside her adventures, she passionately creates Hallyu content.

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  1. Avatar

    Jursalyn Lhar Beatingo

    October 16, 2021 at 2:29 am

    Wow this is very nice that the newest Regional ambassador of LAZADA is the famous talented KPoP Superstar SEVENTEEN. They really deserved this.

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    Hyun Jang Nim

    October 17, 2021 at 12:20 am

    Lazada never failed to amazed us with their rosters of ambassadors. I’m sure that the fans of seventeen are so happy seeing them as an addition to lazada’s ambassador

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