LG Electronics Philippines (LGEPH) has been gathering entries for the first ever local edition of the LG Ambassador Challenge for the past few months. The partnership with Korea Friends of Hope International (KFHI) is a first in the Philippines, and it demonstrates LG’s commitment to assisting local communities in achieving sustainable growth. LG chose ‘Ride for Hope’ by Bahay Aruga and ‘Roof for Siargao’ by Red Charity Gala after examining all of the entries.
(L-R) Taeho Lee, KFHI country manager; Josefino B. Bonilla, Bahay Aruga director; Viana Joan B. Mata, Bahay Aruga corporate secretary; Sungjae Kim, LGEPH managing director; Kerry Tinga with Kaye Tinga, co-founder of the Red Charity Gala; and Young Park, LGEPH product director for Air Solutions.
Bahay Aruga is a free halfway house for pediatric cancer patients at Philippine General Hospital, which was founded in 2014. (PGH). The majority of the children are required to visit PGH once a week for long-term treatment, but they are unable to do so since they do not have a place to stay in Manila. As a result, the halfway house was created. In many cases, patients and their parents slept on the hospital’s pavement while waiting for their next check-up and treatment. Unfortunately, many of them dropped out of treatment due to financial difficulties. The Bahay Aruga was born in this manner. Patients with their parents or caregivers are free to stay in Bahay Aruga, according to the PGH Oncology department. Cancer treatments can be arduous and at times mind-boggling in terms of mental, emotional, financial, and other factors, thus these patients are given special attention to make their stay as comfortable as possible.
Marietta Bonilla, the matriarch of Bahay Aruga and the one who conceptualized the halfway home, died recently of COVID-19. Despite the uncertainty, a family member assured residents that Bahay Aruga would continue to operate. However, the distance to PGH remains considerable, and with Manila traffic and medical situations, every second matters. The goal of the Ride for Hope project is to purchase a new ambulance for children who require rapid medical attention. Mr. Josefino B. Bonilla, Board of Director of Bahay Aruga, accepts the donation. ‘The daily battles of patients and caregivers are endless, but the Ride For Hope initiative, and the new ambulance that we will be able to utilize, will make life easier and better for pediatric cancer patients.’ Thank you for this show, LG and KFHI.’
(L-R) Josefino B. Bonilla, Board of Directors of Bahay Aruga, Taeho Lee, KFHI Country Manager Joan B. Mata, Bahay Aruga’s Corporate Secretary Mr. Young Park, LGEHPH Product Director for Air Solutions, and Mr. Sungjae Kim, LGEPH Managing Director
The Red Charity Gala (RCG) was founded in 2009 by chairpersons Tessa Valdes and Kaye Tinga with the goal of raising funds for a variety of causes by celebrating Philippine fashion. They have raised about $30 million in the last 11 years, which has been handed to the Philippine Red Cross, Gifts & Graces, and Assumption HS 81 Foundation, among others.
In numerous regions around the country, these money have been used for humanitarian operations and community construction. With the outbreak of the covid pandemic in 2020, their objective was put on hold as we awaited brighter times. Jordan Valdes has attended several RCG events and experienced the generosity of its organizers, visitors, and donors, which has helped RCG become the most anticipated fashion charity event in the previous decade. When Typhoon Odette hit Siargao in December 2021, she had been there for six months. After witnessing the devastation to her second home, it became clear that her compassion, kindness, and experience with RCG qualified her to start her own fundraising campaign for those whose lives had been turned upside down by the storm.
She first requested donations from her family and friends in Manila and throughout the world to help the typhoon victims with food and supplies. She witnessed personally the whole destruction of the dwellings. There was very little assistance available to help these people rebuild their homes and lives. Jordan realized there was still a lot to accomplish for Siargao two months after the hurricane. She returned to Manila in February in the aim of raising more donations to support the people of Siargao. The RCG Roof for Siargao project was born as a result. RCG’s mission of bringing people together continues to evolve: it’s about giving hope, sharing our blessings, and inspiring individuals to rebuild their lives. When Ms. Kaye Tinga, co-founder of RCG, attended the prize ceremony, she expressed her gratitude to LG. “Jordan Valdes’ selection as an LG Ambassador has the potential to encourage young people to take action to better the lives of others. We appreciate LG providing us with the Red Charity Gala, a once-in-a-lifetime opportunity to make a difference.”
Josefino B. Bonilla, Board of Directors of Bahay Aruga, Taeho Lee, KFHI Country Manager Joan B. Mata, Bahay Aruga’s Corporate Secretary Mr. Young Park, LGEHPH Product Director for Air Solutions, and Mr. Sungjae Kim, LGEPH Managing Director
Sungjae Kim, Managing Director of LG Philippines, expresses his delight at the two pioneer program winners. “The LG Ambassador Program is the first of its kind in the Philippines, and it’s part of LG’s commitment to assisting Filipinos through social contribution initiatives that help local communities flourish sustainably.” Together with Korea Friends of Hope International, we would like to be change agents and help communities flourish. Ride for Hope and Roof Siargao are two programs that align with our brand values and are part of a larger mission to improve people’s lives. We believe in their mission and are excited to see what else they may accomplish with this victory.”