The Tourism Promotions Board (TPB) Philippines and the Department of Tourism (DOT) successfully held this year’s MICE Buyers Invitational Program, also known as MICECONNECT 2021, in Boracay from November 13 to 15, in collaboration with the Boracay MICE Alliance, positioning the world’s best islands as a premier leisure and MICE destination.
Meeting facilities, hotels and resorts, tour and transport operators, event management businesses, and destination management companies were among the 52 online suppliers of MICE products and services who attended the event.
The two-day examination of assets and locations that can be considered for future MICE events was attended by 48 registered buyers from the private and governmental sectors, as well as local and international MICE planners and organizers, 23 of whom were onsite. Antigen tests, health and safety kits were also provided, and delegates were kept at a safe distance.
A full-day business-to-business (B2B) meeting was also organized through the virtual platform, yielding an expected income of Php 27,000,000.00 for two contracted events, as well as leads for nine MICE events beginning in December and next year.
“MICECONNECT 2021 represents a significant step forward in bringing more members of the business together, whether in person or electronically.” “We believe we’ve offered a good platform for all participants to grow their network, explore golden business potential, build new alliances, or strengthen existing ones,” Tourism Secretary Berna Romulo-Puyat said.
Boracay is a well-known top leisure destination in Southeast Asia, famed for its pristine white sand and turquoise waters. MICECONNECT represents the rising confidence in Boracay’s potential to host incentive travel, small to medium size conferences, and other corporate events in the future, as the Philippine MICE industry ramps up its preparedness efforts.
One of the buyers, Ian Laroda of Travel Warehouse Inc., commented on the usefulness of MICECONNECT “MICECONNECT has pioneered the way for businesses and communities to connect. Because our tourism workers also benefit from economic advantages, it becomes a way of giving back to them. It becomes a win-win situation, and I am grateful to have witnessed it at MICECONNECT Boracay “..
“MICECONNECT provided us optimism in addition to new prospects. The epidemic had a significant impact on our livelihoods as MICE vendors in Boracay. Through MICECONNECT, I recognized that now is the time to resurrect the tourism industry and restore travelers’ confidence in traveling and doing business “Southwest Tours Boracay’s Serafin Javelona also contributed.
The Philippine tourist sector is hoping that MICE buyers can pave the way for a revival of the local MICE market, fuelled by renewed interest in bringing local, regional, and worldwide events to Philippine destinations other than Boracay.