The Department of Tourism (DOT) has partnered with Funko and Disney to bring one of the world’s most recognizable and beloved characters, Mickey Mouse, to the Philippines via Funko Pops – with a design inspired by local culture!
This new line of Mickey-themed Funko Pops was co-created by Disney and Funko, and features Mickey Mouse wearing a barong tagalog, the formal attire of the Philippines, which is an embroidered long-sleeved shirt. The package also contains postcards from Boracay, Baguio, Cebu, Manila, and Siargao Island, the country’s most popular tourist destinations.
The products are now available beginning 18 May 2022.
Tourism Secretary Berna Romulo-Puyat met with Ban Kee Trading, Inc. CEO Eric Bautista and Funko Funatic Philippines founder Nikko Lim on Tuesday to formalize the partnership with the DOT.
“We believe that having a global icon such as Mickey Mouse will assist in promoting the Philippines and its tourist destinations around the world. This collectible will not only be enjoyed by children, but also by adults who want to reminisce about the good times they had with their favorite Disney character,” said Puyat, adding that this collection would also contribute to the tourism industry’s recovery from the pandemic.
In November 2021, the DOT collaborated with The Walt Disney Company Southeast Asia on the Mickey Go Philippines campaign, which included the production of digital content highlighting local travel destinations and Mickey-inspired versions of local delicacies such as arroz caldo, halo-halo, and Vigan empanada.
In November 2018, Mickey Mouse also toured the Philippines while wearing a barong as part of worldwide celebrations commemorating Mickey Mouse’s 90th birthday.