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The Philippines’ First-Ever National Sardines Day

Filipinos love sardines, and for good reason. Not only is it delicious and affordable, but it’s also packed with health benefits that makes it an excellent addition to Sardines are a favorite among Filipinos, and for good reason. It’s not only tasty and inexpensive, but it’s also loaded with health advantages, making it a great complement to our daily meals. Sardines, in fact, may be found practically anyplace. Sardines are popular at supermarkets, sari-sari stores, and even convenience stores around the country.
That is why Mega Global, the Philippines’ top sardines manufacturer, held Mega SardiNation, the first-ever National Sardines Day celebration, on November 24, 2019 at the SM Mall of Asia Music Hall, with special guests Dimples Romana and Mike Enriquez.
Mega SardiNation, as a sardine-eating nation, promotes sardines as a beloved Filipino staple and provides Mega Global with an opportunity to expand their commitment to improving the lives of Filipino communities, particularly in the health and nutrition sector. Mega Global assures that its sardines are of the best quality with its proprietary 12-hour Catching-to-Canning process, ensuring that consumers receive the necessary health benefits in each can.
National Sardines Day drew family and friends together for a fun-filled and interactive event that included free health and nutrition consultations, taste tests, a fun claw grabber game, and other activities. The event also featured a health and nutrition discussion moderated by Mike Enriquez in collaboration with the Nutrition Center of the Philippines, with the goal of encouraging Filipinos to make healthier choices through good meal planning. The panelists discussed how sardines are a healthy addition to any meal, as well as the various aspects that influence Filipino families’ health and nutrition.
Guests were treated to a virtual reality experience of Mega Global’s characteristic 12-hour Catching-to-Canning process onboard its Mega Barko, which added some high-tech entertainment to the celebration. Guests used virtual reality to witness Mega Global’s renowned process for ensuring that the fish they harvest using sustainable techniques are kept fresh and canned within 12 hours, ensuring that consumers receive only the freshest and tastiest sardines.
Piolo Pascual, Mega Sardines’ brand ambassador, delighted and intrigued attendees as he spoke about the painstaking 12-hour catching to canning process and his personal experiences with Mega Sardines, which led him to choose it as his preferred brand. Dimples Romana, a special guest, provided personal views on how she loves the nutritious benefits and quality included in each can of Mega Sardines, making it a perfect family supper.
Mr. William Tiu Lim, President and CEO of Mega Global Corporation, gave a speech during the ceremony, thanking the attendees and distinguished guests for making the first ever National Sardines Day a success.
Mega Global teamed with the Nutrition Center of the Philippines (NCP) and the local government of Barangay South Triangle, Quezon City, for a community health and nutrition program to further demonstrate their commitment to improving Filipino lives and communities. NCP provided two full, well-curated meals to undernourished children aged 3 to 6 years old throughout a 40-day feeding program, one of which included sardines. On November 30, 2019, this effort will come to an end.
“Sardines are a favorite among Filipinos. Mr. Marvin Tiu Lim, Mega Global’s VP for Sales and Marketing, said, “As the country’s leading sardines brand, we decided to hold the first National Sardines Day celebrations to showcase not only Mega Global’s various initiatives, but also to make everyone aware of the myriad health benefits of sardines.” “Our CSR program with the NCP also aided us in raising awareness about the importance of nutrition in every Filipino’s diet,” said the company. We believe that by launching programs like these, we will be able to make a real difference in the health and nutrition sector,” he added.
National Sardines Day demonstrated how each can of this beloved Filipino staple can enhance the lives of families and communities. Mega Global hopes that by participating in this event, each family will be able to make better meal planning decisions and continue to supply their families with the nutrients they require through Mega Sardines.