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Discover the Hottest Trends at “The Moving Seoul” Pop-Up Store by Hyundai Seoul

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As the world evolves, so do the trends that shape our culture. Korea, known for its dynamic blend of tradition and innovation, is at the forefront of these trends, captivating global audiences with its music, fashion, food, and iconic character brands.

the moving seoul korea 2023
Photo credits: KTO

In celebration of Visit Korea Year x Hyundai Seoul is proud to announce the opening of “The Moving Seoul” pop-up store. This immersive experience promises to unveil the 12 hottest and most sought-after Korean trends, offering visitors a unique journey through the heart of modern Korean culture.a

The Moving Seoul Pop-up Store

“The Moving Seoul” pop-up store is a captivating ode to Korea’s ever-evolving cultural landscape. Nestled in the heart of Hyundai Seoul’s B2, this will be open to the public from August 10th to August 23rd, 2023. Operating from 10:30 AM to 8:00 PM on weekdays and extending the hours to 8:30 PM on weekends, it caters to busy worker bees and weekend explorers, ensuring that no one misses out on the vibrant experience.

Imagine a place where the latest hits in K-pop harmonize with the boldest fashion statements of the season, where every dish tantalizes your taste buds and sends your senses on an adventure, and where adorable character brands bring smiles and warmth to your heart.


the moving seoul k culture
Photo credits: KTO

Stepping into “The Moving Seoul,” visitors are immediately transported into a world where tradition is boldly deconstructed and reinterpreted to give rise to the trends that define Korea today. As the birthplace of the Korean Wave, or “Hallyu,” Korea has brought its unique vibrancy to the global stage.

The pop-up store encapsulates this infectious energy, inviting you to ride the Korean Wave and feel the pulse of a nation that leads the way in trendsetting.


Unveiling the Hottest Trends

The essence of Korean culture will be brought to life through twelve distinct experiences, each representing a trendsetter in music, fashion, food, and character brands. The carefully curated selection promises a comprehensive snapshot of what’s in vogue in Korea right now.

From chart-topping K-pop hits to avant-garde fashion statements and mouthwatering culinary innovations to adorable character brands that have captured hearts worldwide, “The Moving Seoul” delivers a comprehensive showcase of all things trendy.

the moving seoul k beauty
Photo credits: KTO

For two weeks, Hyundai Seoul’s “The Moving Seoul” pop-up store invites you to immerse yourself in the movement of Korea. It’s not just a store;it’s an opportunity to ride the wave of innovation and immerse yourself in the beating heart of modern Korean culture. Whether you’re a genuine fan of Korean culture or a curious explorer, this pop-up store promises an unforgettable encounter with the essence of Korea’s trendsetting spirit.

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