Technology
Rico Hizon and Gabbi Garcia Beats Murphy’s Law with ASUS ExpertBook Ultra
Murphy’s Law states that anything that can go wrong will go wrong. ASUS Business Philippines responds with a simple message: “No worries. We’re ready.”
Following the Philippine launch of the ASUS ExpertBook Ultra on July 1, ASUS Business Philippines has introduced the ASUS ExpertBook Ultra Beats Murphy’s Law video series.
The campaign puts the flagship business laptop through common workplace situations that could disrupt a professional’s day, from accidental spills and sudden drops to low battery warnings during important meetings.

The series features award-winning broadcast journalist, host and business consultant Rico Hizon alongside actress, host and entrepreneur Gabbi Garcia, who were recently named ASUS ExpertBook Brand Ambassadors in the Philippines.
Preparing Professionals for Unexpected Situations
Most professionals have experienced their own version of Murphy’s Law. Coffee spills minutes before a presentation, a laptop shuts down during a meeting or a work bag gets tossed inside an overhead compartment.
These situations are part of everyday life for Filipino professionals who carry their laptops between offices, client meetings, airports and their homes.
With nearly four decades of experience in broadcast journalism, Rico Hizon understands how a technical failure can affect an important workday. He has worked across studios, live sets, boardrooms and international press rooms throughout his career with GMA, CNBC Asia, BBC World News, CNN Philippines and ABS-CBN News Channel.
For someone whose work depends on being prepared and on time, a reliable device is essential. His participation in the campaign reflects the needs of professionals who cannot afford interruptions during critical moments.
Gabbi Garcia represents a younger generation of Filipino professionals whose work extends across several industries. Between production shoots, brand meetings, hosting commitments and content creation, her schedule requires a device that can keep up with long and unpredictable days.
In the campaign, Hizon and Garcia put the ASUS ExpertBook Ultra through scenarios inspired by the challenges professionals regularly face.

Protection Against Accidental Spills
A spilled drink can quickly disrupt a deadline. The ASUS ExpertBook Ultra features a splash-resistant keyboard designed to direct liquid away from critical internal components.
This helps reduce interruptions caused by accidental spills during meetings, presentations or busy work sessions.
Performance Under Pressure
Professionals often run several programs at the same time, including video calls, live documents, AI assistants and data dashboards.
The ASUS ExpertBook Ultra is equipped with up to an Intel® Core™ Ultra X9 Series 3 processor, Intel® Arc™ Pro graphics, Intel vPro® and up to 50 NPU TOPS.
Its dedicated neural processing unit handles AI-related tasks separately, allowing other programs to continue running without competing for the same system resources.

Tested for Drops and Physical Damage
Working from different locations means laptops are frequently carried through airports, client offices, boardrooms and daily commutes.
The ASUS ExpertBook Ultra has passed 24 MIL-STD-810H military-standard tests and 157 additional ASUS durability tests. These include drop testing from heights of up to 120 centimeters.
The device was developed to withstand the physical strain that comes with frequent travel and everyday professional use.
Charging Through a Power Bank
A lack of available outlets can be a problem during meetings, travel or remote work.
The ASUS ExpertBook Ultra can be charged through a compatible USB Type-C power bank. It also offers up to 26 hours of battery life, allowing professionals to continue working throughout the day without constantly looking for a power source.
Resistance to Scratches and Stains
The laptop features a 9H Nano Ceramic surface that is five times more scratch-resistant than the industry standard.
The material also helps repel fingerprints, stains and smudges. This allows the device to maintain a clean appearance even after a full day of work without requiring a protective case or sleeve.
Display Designed for Long Workdays
The ASUS ExpertBook Ultra comes with a 14-inch 3K Tandem OLED display designed to provide a more comfortable viewing experience during extended work sessions.
Its anti-glare display helps reduce reflections in brightly lit environments while delivering deep blacks and vivid colors. The screen is suited for professionals who move between different lighting conditions, from bright offices during the day to dim hotel rooms at night.

Lightweight and Portable Design
Weighing 0.99 kilograms and measuring 10.9 millimeters thin, the ASUS ExpertBook Ultra is among the lightest business laptops available.
Its slim design allows it to fit easily inside a work bag without adding unnecessary weight during commutes or business trips.
Business Support and Flexible Configurations
The ASUS ExpertBook Ultra is designed for businesses of different sizes. ASUS Business Philippines offers flexible configurations based on an organization’s specific requirements, whether it needs one executive device or laptops for an entire team.
Each device comes with a three-year warranty covering the laptop, battery and charger. The warranty may also be extended for up to five years.
ASUS Business provides additional support solutions to help companies minimize downtime. These include next-day local on-site service, accidental damage protection and other upgradeable business support services.
The company also has more than 100 ASUS Service Centers across Luzon, Visayas and Mindanao. Through the ASUS Business Support Program, customers may receive priority servicing and on-site repairs.

Rico Hizon and Gabbi Garcia Join ASUS ExpertBook
Rico Hizon has 38 years of experience in broadcast journalism. His career includes roles with GMA, CNBC Asia in Hong Kong, BBC World News in Singapore and London, CNN Philippines and ABS-CBN News Channel.
He currently hosts Beyond the Exchange with Rico Hizon on ANC and works as a business consultant. He received the Best Talk Show Host award at the 30th Asian Television Awards and was named Grand Final Winner for Best Factual News Presenter at the Asian Academy Creative Awards.
Gabbi Garcia is an actress, host and entrepreneur known for her work across entertainment and business. Her partnership with ASUS ExpertBook represents a new generation of professionals looking for premium and AI-ready devices that can support their demanding schedules.
Through the new campaign, both ambassadors will showcase how the ASUS ExpertBook Ultra responds to unexpected workplace situations.
ASUS ExpertBook Ultra Early Bird Promotion
ASUS Business Philippines is offering a limited-time Early Bird Bundle Promo for customers purchasing an ASUS ExpertBook Ultra from participating technology stores nationwide or through the official ASUS Expert Stores on Lazada and Shopee.
Qualified purchases will come with an ASUS 100W GaN Charger and ₱10,000 worth of SSI Gift Vouchers. The vouchers may be used for selected luxury and premium products under the SSI Group.
The promotion is covered by DTI Fair Trade Permit No. FTEB-261070, Series of 2026.
The ASUS ExpertBook Ultra is now available in the Philippines with a starting price of ₱129,995.
Where to buy:
ASUS ExpertBook Ultra authorized stores:
https://ph.asus.click/ExpertBookUltra-WheretoBuy
ASUS Expert Store on Lazada:
https://ph.asus.click/ASUSExpertBookStoreLazada
ASUS Expert Store on Shopee:
https://ph.asus.click/ASUSExpertBookStoreShopee
The ASUS ExpertBook Ultra Beats Murphy’s Law video series is also available online, featuring Rico Hizon and Gabbi Garcia as they test the laptop against different challenges inspired by Murphy’s Law.
