Busan
K-culture Pop-up Store: RIDE THE KOREAN COLOR in Busan
The Korea Tourism Organization is celebrating the Visit Korea Year 2023-2024 with a relay of pop-up stores. The first pop-up shop, “RIDE THE KOREAN COLOR,” will open in Busan at Yongdusan Park and Songjeong Station within Haeundae Blue Line Park.
The RIDE THE KOREAN COLOR pop-up store is an interactive setting where you can see Korea’s rich culture recreated in many hues. The hues will represent your emotions and encounters while exploring Korea. For instance, the soothing shades of green will evoke the atmosphere of a tranquil temple, and the cool hues of blue that reflect the sky and sea will put one at ease. To showcase the stunning natural hues available in Korea, the store will be furnished with textiles that have been traditionally dyed.
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From 30 June to 9 July 2023, the pop-up store is scheduled to be open for ten days. Busan X the Sky, one of Korea’s top 100 tourist attractions, offers discounted entrance to visitors who can provide documentation of their attendance at the pop-up store.
The Hyundai Seoul will host the second pop-up shop in August. For more news and updates, see the see Korea Year website.
