Spotify welcomes ‘BABYMONSTER’ as its newest RADAR KOREA artist

Spotify, the world’s leading audio streaming platform, has named BABYMONSTER as the newest artist to join its prestigious RADAR KOREA program.

The RADAR initiative, a global effort by Spotify, is designed to uplift emerging artists by offering them personalized resources to fuel their growth and connect them with both current fans and new listeners. Since launching in 2020, RADAR has highlighted over 900 rising stars worldwide, including major names like The Kid LAROI, Lauv, Tyla, and Lil Baby. In Asia, the program has shined a spotlight on South Korean artists like NMIXX, Huh, LE SSERAFIM, Zior Park, RIIZE, as well as Filipino acts like BINI, Maki, and Hev Abi.

RADAR artists have enjoyed remarkable success globally, with features on over 5,000 Spotify editorial playlists, a 40% average increase in monthly listeners, and a 30% rise in streams just six months into the program.

BABYMONSTER has quickly captured attention with their electrifying performances and bold sound, evident in tracks like “BATTER UP” and “SHEESH.” As part of RADAR, Spotify will offer the group premium editorial support and a custom campaign to elevate their presence on the global music stage. Fans can also expect exclusive content on the K-Pop ON! Spotify YouTube channel, further showcasing BABYMONSTER’s talent.

This November, BABYMONSTER will headline at RADAR LIVE, a live-streamed event designed to introduce RADAR KOREA artists to a wider audience through engaging experiences. Fans can follow @SpotifyKR on Instagram for updates and behind-the-scenes insights into the group’s RADAR journey.

As of October 2024, BABYMONSTER boasts over 7 million monthly listeners and 2.6 million Spotify followers, gaining a massive global fanbase in just their first year. Their hit “SHEESH” ranked #5 on Spotify’s Global Impact List for South Korea, highlighting local tracks with the most global reach in the first half of 2024, making it their most-streamed track on Spotify to date.

According to Jungjoo Park, Spotify’s Head of Music, Korea, “The RADAR KOREA program bolsters Spotify’s mission of helping artists break through to global audiences by connecting them with new listeners worldwide. We are excited to welcome BABYMONSTER into RADAR, and can’t wait to see them continue to captivate even more fans with their incredible talent and charisma.”

“We are honored to be part of Spotify’s RADAR KOREA program and thrilled for the opportunity to reach more listeners across the globe. This is just the beginning of our journey, and we can’t wait to share more of our music with the world.” BABYMONSTER