Why Do People Question a Man’s Masculinity When He Starts Using Skincare?

In a conservative society like the Philippines, when a man starts using skincare, people often react with surprise or criticism. He might be called “girly,” “metrosexual,” or “too vain.” But why is basic grooming treated like a gendered issue?

This thinking isn’t just outdated. It’s rooted in a deeper problem—how society treats anything considered feminine as lesser. We see it in how fangirls of boybands are mocked as “crazy,” while male sports fans with the same level of enthusiasm are called “loyal” or “passionate.”

Skincare has always been essential. It’s not tied to gender. It’s tied to health and hygiene.

Why Men Avoid Skincare

For years, marketing told men that skincare wasn’t for them. That using moisturizer or facial wash would somehow make them less masculine. But the truth is simple. Everyone has skin. Everyone needs to care for it.

Taking care of your skin doesn’t mean you’re vain. It means you’re paying attention to your health. Washing your face helps remove oil and dirt. A good moisturizer keeps your skin from getting dry. Sunscreen helps prevent long-term damage. These are small steps, but they make a difference in how you look and feel.

Feeling clean and refreshed in the morning can give you a mental boost. You carry yourself better. You feel more ready to face the day. That’s not vanity. That’s basic self-respect.

Skin is Health

Some men avoid skincare to appear more “manly,” but neglecting your skin doesn’t prove anything. Your skin is your body’s first line of defense. It protects you from bacteria, pollution, and daily wear.

Male skin also has its own needs. Testosterone makes it thicker and oilier, which can lead to breakouts and clogged pores. Shaving often leads to irritation, razor bumps, or ingrown hairs. These are real issues, not imaginary ones.

Brands like Dewha understand this. That’s why their skincare is designed to work for anyone. They focus on what the skin needs, not who’s using the product. It’s a gender-neutral approach, and it makes sense.

Making Skincare Normal for Men

The good news is that more men are starting to care for their skin. Many learn about skincare through partners or friends. Some see public figures normalize it online. Bit by bit, the idea that skincare is only for women is losing ground.

This shift matters. When men take care of themselves without shame, it opens up space for healthier conversations around grooming, wellness, and mental health.

At Dewha, the message is clear. Everyone deserves access to good skincare. It’s not about labels. It’s about taking care of yourself.

Start Now

There’s no perfect time to begin. Skincare is easier to maintain than to fix once damage sets in. Just like brushing your teeth or taking a shower, it should be part of your routine.

If you’ve been holding off because it feels “too feminine,” ask yourself what that really means. Because damaged skin doesn’t prove you’re tougher. And clean, healthy skin doesn’t make you less of a man.

Taking care of yourself isn’t about gender. It’s about being responsible for your own health.

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