K-Beauty Week 2026 at the Korean Cultural Center in the Philippines

The Korean Cultural Center in the Philippines (KCC) will host K-Beauty Week from April 15 to 25, 2026 at its venue on 59 Bayani Road, Taguig City.

The event reflects the growing interest in Korean beauty. Based on the 2025 Overseas Hallyu Survey, 97.4% of respondents said they trust Korean products. The Philippines ranked highest in K-beauty popularity at 72.4%.

Event Overview

For ten days, the KCC will open its space for visitors to explore curated displays, interactive booths, and hands-on activities. The setup allows guests to learn more about Korean skincare and beauty practices in a straightforward and accessible way.

Workshops and Sessions

Workshops will run on selected dates throughout the event.

On April 15 and 16, sessions will focus on personal color and skincare. Lookbook Style Studio, a Filipino team certified by COCORY Korea, will lead personal color sessions. Amorepacific Philippines will handle skincare discussions and introduce products from Laneige and Mise en Scène.

On April 17 and 24, makeup sessions will be led by Chuchie Ledesma, who trained under Jungsaemool Art and Academy, along with makeup artist Jenny Hyun.

On April 22 and 23, sessions will cover hairstyling and wellness. Juno Hair will lead the hairstyling segment. A separate talk will highlight wellness destinations in Seoul.

Participants can register through the QR code on event materials or via bit.ly/KBeautyWorkshops.

Exhibits and Featured Brands

Visitors can also explore exhibition areas during the event.

The Korea Heritage Agency will present products based on traditional Korean practices. Guests can try a hands-on activity using bongseonhwa (garden balsam) for nail dyeing.

KOTRA will feature products from Korean small and medium-sized beauty companies.

At the multi-purpose hall, Amorepacific Philippines and Kolmar Healthcare Philippines Inc. will showcase brands such as Anok, BeWants, and Condition. Product samples will be available.

The Korea Tourism Organization – Manila Office will share information about wellness travel in Korea.

Visitor Experience

Guests are free to explore the exhibits at their own pace. A self-personal color analysis kit will also be available for those who want to try it.

Admission and Updates

Admission is free and open to the public.

For updates, follow the Korean Cultural Center in the Philippines on social media: @kccphil.