Food + Drink
Global Tea Sensation CHAGEE Gears Up for Philippine Launch of its Authentic and High-Quality Milk Tea this August
International tea chain CHAGEE is officially launching in the Philippines this August, bringing its authentic milk tea offerings to local consumers. The brand is set to open its first three stores in Metro Manila—SM North EDSA in Quezon City, Robinsons Galleria in Ortigas, and the Venice Grand Canal in Taguig.
Before the grand opening, CHAGEE will host a week-long pop-up event from July 7 to 13 at SM North EDSA, The Block Atrium, where visitors can get a first taste of its best-selling BO·YA Jasmine Green Milk Tea and enjoy exclusive merchandise.
With more than 6,000 stores worldwide, CHAGEE is already present in markets like China, the United States, Malaysia, Singapore, Indonesia, and Thailand. The Philippines becomes its fifth market in Southeast Asia.
CHAGEE’s milk teas are made with authentic whole tea leaves and are known for having no artificial sweeteners or artificial flavoring in the tea base. The brand focuses on offering healthier options while maintaining flavor, using state-of-the-art tea preparation technology across all locations.
Each CHAGEE store follows a modern tea bar concept inspired by traditional tea craftsmanship. Its international stores are designed to create an inviting tea house environment that blends design, aroma, and taste. The upcoming stores in the Philippines will follow the same format, offering a fresh addition to the country’s growing tea and café culture.
To mark its entry, CHAGEE will also host the 7-Day Power Up Challenge during the pop-up event at SM North EDSA. Guests can take part in games and activities such as giant bowling, basketball, mini golf, and free fitness dance classes—all aligned with the brand’s focus on wellness. Participants will also have a chance to win limited-edition CHAGEE merchandise and prizes.
Milk tea fans can download the CHAGEE mobile app from the App Store or Google Play to stay updated. For more news and event details, follow CHAGEE Philippines on Facebook and Instagram.