IAM Worldwide Launches Latest Campaign With AHOF

K-pop group AHOF has teamed up with IAM Worldwide once again, this time as the face of the Filipino wellness company’s latest campaign for IAM Amazing Choco Barley.

The campaign launches alongside AHOF’s return to the Philippines for a two-day concert at the SM Mall of Asia Arena on July 25 and 26. The collaboration brings together the group’s growing influence in music and entertainment with IAM Worldwide’s push to make wellness more appealing to younger consumers.

The new endorsement comes three months after AHOF was introduced as a youth ambassador for IAM Amazing Organic Barley Gummies. Following the reception to the initial campaign, the group now brings its energetic image and international appeal to IAM Amazing Choco Barley, a chocolate-flavored drink made with pure organic barley.

AHOF’s latest commercial highlights the members’ playful interactions and natural chemistry while presenting the drink as an enjoyable addition to an everyday wellness routine. Through the campaign, IAM Worldwide aims to show that consumers can prioritize nutrition without giving up taste.

“After the incredible response to our first collaboration with AHOF, we knew we wanted to continue telling our story together” IAM Worldwide officials in a press statement

“AHOF has become a powerful symbol of the new generation — dynamic, disciplined, and globally influential. Their authenticity resonates with audiences, making them the perfect ambassadors for a brand that continues to innovate in the health and wellness space.”

The partnership has helped IAM Worldwide strengthen its reach among younger audiences in the Philippines and South Korea, while also generating significant engagement across digital platforms.

“The launch of the group’s first campaign for the IAM Amazing Organic Barley Gummies last April was met with overwhelming enthusiasm from fans, paving the way for an even bigger rollout with the IAM Amazing Choco Barley.”

With the campaign coinciding with AHOF’s Manila concert, the company hopes to build further excitement among Filipino fans who have supported both the group and its previous endorsement.

The renewed partnership also reflects IAM Worldwide’s continued effort to work with internationally recognized personalities while presenting health and wellness products in a more accessible and youth-oriented way.