Press Release
Dive into the Vibrant World of Fiesta: Ginebra San Miguel’s 2024 Calendar Girl

Annually, the best-selling gin in the world chooses a Calendar Girl who personifies the brand’s essence. Heaven Peralejo is introduced as the 2024 Ginebra San Miguel Calendar Girl at The Westin Manila, Mandaluyong City, during a lavish media launch.
Heaven, who is best known for her role in the film ‘Nananahimik ang Gabi,’ which earned her the Philippines Best Actress award from the Asian Academy Creative Awards, as well as starring in the youth series ‘The Rain in Espaa,’ said it is a dream come true for her to endorse an iconic brand, Ginebra San Miguel. Being a part of Ginebra is such a momentous occasion in my life. My first drink was a gin bilog with pineapple juice when I was eighteen years old. “My first drink is also my first major endorsement; it’s a dream come true,” she exclaimed.
Under the theme “Philippine Fiesta,” the 2024 iteration of the Ginebra San Miguel Calendar presents six vivid fiesta layouts—Panagbenga, Lantern, Higantes, Pintados, Kadayawan, and Masskara—that symbolize Heaven and encapsulate the exuberant essence of Philippine Fiestas.
According to GSMI Marketing Manager Ron Molina, the 2024 Ginebra calendar functions as a metaphorical representation of hope, solidarity, and an unwavering conviction that more favorable circumstances lay ahead. “Ginebra anticipates 2024 as a year in which the lingering effects of the pandemic will be inconceivable.” “Moreover, the most effective approach to progress is to embrace a future brimming with exuberant festivities, reminiscent of the jubilant fiestas that emblematicize our culture,” he stated.
Heaven, according to GSMI Group Product Manager Paolo Jose Tupaz, is an enthralling and gifted actress who embodies the essence of the Philippine Fiesta and the qualities of Ginebra San Miguel. “Heaven’s sincerity, tenacity, bravery, and enthusiasm for life exemplify the essence of Ginebra and symbolize the splendor, elegance, and vitality of the Filipino culture,” he further stated.
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HEAVEN IN THE VIBRANT WORLD OF FIESTA
Next year’s calendar celebrates the beauty and diversity of Filipino culture, with magnificent graphics inspired by the archipelago’s vibrant and joyful events. Heaven characterized Ginebra as an indispensable beverage at all Filipino social gatherings, especially fiestas. “The celebration of the Filipino people is incomplete without Ginebra,” as Heaven puts it: “Hindi magiging buo ang mga Pinoy kung walang Ginebra.”

In her capacity as Ginebra San Miguel’s successor, she disclosed that the Heaven depicted in the arrangements would reflect her optimistic outlook on life—on embracing one’s vulnerabilities and vivacity, as well as on appreciating and cherishing existence.
Heaven’s personality shone through the six celebratory layouts, bringing to life the colors, flavors, and customs that distinguish these festivities.
Heavenly Blossoms in Panagbenga
The first is “Panagbenga,” which is set during the renowned floral festival of Baguio. This set depicts heaven encircled by vibrant floral arrangements that exude beauty and pleasure.

Heaven’s infectious smile effervescent demeanor, and happy spirit offer joy to those around her, just as Ginebra San Miguel is a brand associated with joy for bringing people together to enjoy joyous and unique times.
Due to her profound interest in flower arranging, Heaven possesses a unique and sentimental affinity for this specific arrangement, which renders it a cherished and meaningful experience for her.
Lantern Festival with Heavenly Lights
Heaven, one of the most brilliant stars of the new generation, shimmers in the following layout amidst a plethora of dancing lights and vibrant gigantic lanterns. The primary location of interest is the Giant Lantern Festival, referred to as Ligligan Parul, which takes place in San Fernando, Pampanga. This magnificent event serves as a representation of both the luminosity of light and the deep-seated optimism it inspires.
Heaven emits optimism for her family and adherents, just as Ginebra has motivated Filipinos to infuse their lives with decisions that authentically and vividly represent them. She consistently serves as a reminder to others that a glimmer of hope exists even during the darkest of times.
Height of Heaven in Higantes
Heaven is featured prominently in the third layout, surrounded by papier-maché figures that are larger than life and commemorate the Higantes Festival in Angono, Rizal. Heaven, akin to the symbolic giants that embody the aspirations of the Rizal people to attain grandeur and effect substantial change in their hometown, strives to surpass expectations in her capacity as an actress and performer, thereby making a valuable contribution to the advancement of the arts.
Heaven is genuinely “ganado sa buhay” because she worked her way to becoming one of the most recognizable faces in the entertainment industry while earning a degree in business management from Southville International School.
The layout of the Heaven in Higantes Festival is in perfect harmony with Ginebra’s dedication to maintaining high standards, placing emphasis on the collective endeavor for excellence and the commemoration of accomplishments amidst the complex fabric of cultural festivities.
Design from Heavenly in Pintados
The fourth design is influenced by the Pintados Festival in Leyte, an event where elaborate body decorations and the divine are on display. Pintados, a cultural celebration with historical importance, honors the warrior tattooing customs that existed prior to the Spanish conquest. During this time, the most courageous warriors displayed their bravery by means of elaborate ink artwork.
In tandem with the festival’s commemoration of valor, Ginebra San Miguel is a brand that personifies the compassion and fortitude of each and every Filipino. Each tumbler of Ginebra honors the Filipino national hero, an individual who persistently pursues his aspirations, provides for his family, and serves the nation at large. Similarly, Heaven’s defiance against hardship and fortitude render her a source of motivation for numerous individuals, driven by a profound sense of malasakit for the nation she cherished, her family, and herself.
Heavenly Blessings in Kadayawan
The fifth layout is the Kadayawan festival in Davao City, an expression of gratitude and jubilation for the bounty of nature and life. The profusion of fruits and vegetables in this depiction of Heaven represents the opulence of culture, the rewards of labor, and the tranquility of existence.

A moment of gratitude for the achievements of the present, in Ginebra’s opinion, is crucial to surmounting the obstacles that lay ahead. Heaven can not think of a better way to unwind and re-energize after a day spent filming and producing than by sipping a Ginebra cocktail and reflecting on the good things in life while preparing for the next obstacle.
Heavenly Smiles in Masskara
The sixth and final design is the Bacolod Masskara Festival, where large, colorful masks and eye-catching attire represent Heaven. The festival originated as a response to a crisis in the 1980s, seeking to revitalize the local populace and rekindle their joy.
Heaven, like Ginebra, embodies in Masskara the “never-say-die” mentality that she herself embodies in her personal life. Heaven has consistently demonstrated fortitude, perseverance, and a commitment to encouraging, uplifting, and amusing her mother during the arduous course of her mother’s cancer battle. She revealed, “My affection for her would perpetually endure and serve as a constant reminder to persist in my pursuit of my passions.”
The eagerly awaited 2024 GSM calendar is an expression of national pride and Filipino heritage. In addition to its artistic exhibition, the calendar possesses a dual significance in light of the 190th anniversary of Ginebra San Miguel. This momentous occasion signifies the completion of almost two centuries of meticulously crafting emblematic moments and flavors that have become indispensable components of Filipino celebrations.
An additional attribute of this Ginebra San Miguel calendar is a QR code that, when scanned by consumers via their smartphones, grants access to exclusive messages and behind-the-scenes videos of Heaven Peralejo’s calendar girl photoshoots and a message to her admirers and followers.
THE CALENDAR TRADITION OF GINEBRA
The Ginebra San Miguel Calendar Girl is an integral element of the brand’s history and a GSMI family heirloom. Beauty queens, actresses, and models who have achieved prominence in their respective industries have adorned the Ginebra San Miguel calendar since its inception in 1988. One Miss Universe 2015, Pia Wurtzbach, was among them in 2009 and 2014. Others who were honored were Sanya Lopez in 2020, Christelle Abello in 2021, Chie Filomeno in 2022, and Yassi Pressman in 2023. Heaven emulates her aunt Rica Peralejo, who concurrently held the position of Ginebra San Miguel Calendar Girl in 2002.
GSMI is the manufacturer of Ginebra San Miguel, the best-selling gin in the globe. GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, Ginebra San Miguel Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Añejo Gold Rum, Primera Light Brandy, and the Philippines’ leading Chinese wine Vino Kulafu are among the additional high-quality distilled spirits offered by GSMI.