Radisson Hotel Group Extends Partnership With SM Hotels & Conventions Corp

The signing of the Master Development Agreement is the culmination of a decade-long partnership that has resulted in the establishment of six hotels, with plans to open fourteen additional hotels across the country.

Radisson Hotel Group has commenced the latest phase of its expansion strategy in the Philippines along with the signing of the Master Development Agreement for the with SM Hotels & Conventions Corp. and Park Inn by Radisson brand

SMHCC’s hotel and convention properties are developed and managed by SM Prime Holdings, Inc. (SMPH), is one of the largest property developers in Southeast Asia. The partnership between these two forward-thinking companies began in November 2010 with the inauguration of the Radisson Blu Cebu and five Park Inn by Radisson hotels over the previous ten years.

As part of this strategic alliance, Radisson Hotel Group & SMHCC will add the Radisson Blu, Radisson, and Park Inn by Radisson brands to their Philippines portfolio, which will be constructed alongside their integrated property developments with SM Malls. This growth will be driven by the Park Inn by Radisson brand, for which SMHCC has exclusive development rights for a (5) five year term to expand the brand into tier 1 to tier 3 markets across the country.

Park Inn by Radisson is currently the group’s midscale to upper midscale brand, offering proprietors a value-engineered real estate proposition and a unique guest experience based on clever design, communal open spaces, and well-appointed amenities that help guests Feel Good.
In collaboration with SMHCC, the brand was first introduced to the Asia Pacific region in March 2013 with the inauguration of Park Inn by Radisson Davao, which recently celebrated its 10-year anniversary. In the past decade, (5) five Park Inn by Radisson hotels introduced this modern brand to key urban centers such as Bacolod City, Clark, Davao City, Iloilo City, & Quezon City.

The 516-room, dual-branded hotel in Cebu City under the Radisson & Park Inn by Radisson brands is presently under construction & scheduled to open in 2027, offering a variety of accommodations for tourists visiting the Central Visayas region.

According to Chief Development Officer, Asia Pacific, Radisson Hotel Group, Ramzy Fenianos, stated, “Our partnership with SM Hotels & Conventions Corp. has altered the hospitality landscape in the Philippines by combining our popular accommodations with world-class business, retail, and leisure facilities.

We are confident that this new partnership between SMHCC and RHG will bolster the thriving local tourism industry and set a new benchmark for the hospitality industry. As the proprietor of Park Inn by Radisson hotels in the Philippines, SMHCC expects to profit from RHG’s vast global resources, which have made it one of the most innovative hotel companies.Radisson Hotel Group and SMHCC are committed to a sustainable future by developing certified green hotel structures, increasing the use of renewable energy, and promoting sustainable hotel operations.

The Hotel Sustainability Basics which is the world’s new trusted standard for fundamental hotel sustainability, was introduced in Manila by the World Travel & Tourism Council last year, with Radisson Hotel Group and 70 other prominent hotel groups, destinations, and stakeholders in attendance. Both organizations will collaborate to encourage its adoption.
In addition to its commitment to Net Zero, Radisson Hotel Group provides innovative solutions for sustainable hotel accommodations, such as carbon-neutral Radisson Meetings and the ability to offset carbon emissions through Radisson Rewards. Many individual properties have won green awards in recent years, and the Radisson Hotel Group was awarded the Silver award by EcoVadis for its sustainable supply chain practices across all of its brands.