Seventeen’s Wonwoo The Muse and Newest Face of the K-Beauty Brand The Face Shop

Seventeen‘s Wonwoo has been unveiled as the latest muse and face of THE FACE SHOP, solidifying his status not only as a K-pop idol but also as a trendsetter in the realm of beauty and fashion.

With THE FACE SHOP being the leading K-beauty brand renowned for its innovative products and commitment to enhancing natural beauty, the collaboration with Wonwoo seems like a match made in heaven. Combining his effortless charm with the brand’s philosophy of providing high-quality skincare, Wonwoo embodies the essence of THE FACE SHOP – authenticity, confidence, and a radiant glow that comes from within.

“We selected the model because we judged that the image of The Face Shop, a global beauty brand that offers clean beauty products at reasonable prices, and Wonwoo’s image of pure and healthy charm fit well together.”

The Face Shop

As the face of THE FACE SHOP, he brings a fresh perspective to the table, appealing to a diverse audience that spans across different demographics. His influence extends beyond the realms of music, captivating fans and beauty enthusiasts alike with his timeless elegance and relatable charm.

A representative from the brand expressed that The Face Shop’s clean beauty philosophy, emphasizing natural raw materials and effective ingredients, with Wonwoo’s natural charm, evident even without makeup, will generate a mutually positive synergy. They further elaborated on plans to leverage this through various activities with Wonwoo in the future. Additionally, they emphasized their commitment to create a unique customer experience to broaden their customer reach and enhance their brand’s competitiveness.

With him as their muse, THE FACE SHOP looks set to embark on a new chapter of success, redefining beauty standards and leaving an indelible mark on the world of K-beauty.