B.I Fans Accuse Modhaus’ New Group of Plagiarism Over Branding Similarities

Fans of B.I have raised concerns online following the release of promotional content related to an upcoming group associated with Modhaus, citing similarities between the project’s branding and concepts long associated with the artist.

The discussion began after teaser materials and social media content featuring the terms “BI,” “Identity,” “ID,” “Cosmo,” and “find your idntt” circulated online. Many fans noted that the combination of these terms closely resembles branding elements tied to B.I’s career and fandom identity.

B.I, whose real name is Kim Hanbin, has used the stage name “B.I” since his early career. His official fandom name, “ID,” was introduced as short for “BE IDENTITY,” a concept that has remained closely connected to the artist’s music and image over the years. Fans also pointed to “Cosmos,” the title of B.I’s 2021 fan song, as another similarity referenced in the new project’s materials.

Artist names, company names, and group names are all protected by copyright. This is basic common sense. Both B.I and Identity are official, registered brand identifiers. He even released fan song under this name what are you even talking about😭 https://t.co/pnWXHstkmR pic.twitter.com/7K5KaM4owE— Hanburger (@imoonday131) May 8, 2026

2009 B.I 2021 identity https://t.co/gEht73KufR pic.twitter.com/UuuBTcKXlV— 비아이131 (@B_ID22) May 8, 2026

Several posts criticizing the overlap quickly gained traction across social media platforms. One fan wrote, “‘B.I’ is the established stage name of Kim Hanbin and has been tied to his identity and brand for over a decade. Reusing ‘BI’ in this context inevitably creates confusion and overlap.”

“B.I” is the established stage name of Kim Hanbin and has been tied to his identity and brand for over a decade. Reusing “BI” in this context inevitably creates confusion and overlap. This decision is difficult to justify. The company should provide a clear explanation and… https://t.co/WOdMZP2jNN— 🆔 제슬린 🎡 (@jeslyn131cosmos) May 9, 2026

You don’t get to call all of this a coincidence when B.I, ID, and Cosmos are so heavily associated with Hanbin’s brand and then simply brush it off. These hold deep sentimental value within our fandom, naturally we would be outraged by this.

The script may have been written by…— dodol (@131chk) May 9, 2026

Another post stated, “This isn’t fans ‘overreacting.’ It’s fans pointing out a problem early before it becomes an official identity tied to the fandom long-term.”

This isn’t fans “overreacting” it’s fans pointing out a problem early before it becomes an official identity tied to the fandom long-term. @idntt_cosmo https://t.co/UhKtmdHiVI pic.twitter.com/sltEpMRpC7— 𝚁𝚑𝚎 ¹³¹ 🆔 (@just_an_iKONIC) May 8, 2026

Fans also pushed back against claims circulating online that the similarities may have been accidental or the result of AI-generated production errors. One user commented, “They’re saying that the Busan account made a mistake because of ChatGPT, but in the video the members say ‘B.I, yorobun.’”

first they said it's a typo then BOF fault now its ChatGPT 😭 https://t.co/1UfpxO3OCF— 🆔𝚛𝚎𝚎 (@tbvhanbin) May 8, 2026

작년에 보고 우연이라기엔 너무 너무네? 했는데
역시나 〃⌒▽⌒〃
코스모 ㅋ ㅋㅋㅋㅎㅋㅎ https://t.co/ohWgMASJ6Z pic.twitter.com/JgztPr9vbc— 김한빈두빈세빈 (@T13C1D) May 8, 2026

Others stressed that the criticism is not directed at the group members themselves, but rather at the organizers and management behind the project. “It’s not being bitter. It’s protecting an artist’s official brand identity and creative effort,” one fan wrote, while another added that the issue concerns years of work and recognition attached to B.I’s name and concepts.

it's not being bitter. it's protecting an artist's official brand identity and creative effort. it's a non-issue for you maybe bec you or your faves havent worked on and put out something of value yet. if you are not old enough to understand that then probably u shouldnt be here. https://t.co/HDd2xHTUCR— . (@khbrose) May 9, 2026

Nobody is blaming the artists personally. We’re criticizing the company and the people making these decisions behind the scenes. They are adults who knows exactly what they’re doing. It’s just basic business ethics to not copy someone else’s idea 🤷‍♀️ This issue could have easily… pic.twitter.com/yQlGyO9AHf— dodol (@131chk) May 9, 2026

팬덤명 공식 발표도 안 하셨는데 페스티벌 ID영상에서 멤버들 입으로 슬쩍 BI라고 부르게 하신 건 처음 봐요.. 그룹명부터 팬덤명까지 이렇게 겹치는데도 아무 문제 없다고 판단하신 거면 좀 신기하네요ㅠ 지금이라도 일 제대로 해주세요. 엔터에 주말은 없잖아요~ @officialmodhaus @idntt_cosmo #BI…— BHIND. (@B_HIND_) May 9, 2026

The conversation intensified after fans noticed that Busan One Festival later deleted the original promotional video post connected to the controversy. The deletion has since fueled further speculation and discussion among fans online.

That idntt AR private his account
BOF ig deleted the post
BOF X deleted the post

#hanbin #비아이 pic.twitter.com/b10Haqpq9K— 비아이131 (@B_ID22) May 9, 2026

As of writing, neither Modhaus nor the organizer has released an official statement regarding the matter.