7-Eleven City Cafe Launches Partnership with Darren 

7-Eleven City Cafe has just introduced a new ambassador. Singer, performer, and host Darren was officially welcomed as the face of the brand during a media launch held on March 26. The announcement reflects City Cafe’s ongoing goal to make quality coffee accessible to Filipinos everywhere.

Darren’s Go-To Coffee for Busy Days

Darren’s schedule is packed with rehearsals, recordings, hosting gigs, and live shows. To keep up, he turns to 7-Eleven City Cafe for his coffee fix. The brand’s freshly brewed, bean-to-cup coffee fits right into his lifestyle. Whether he’s starting his day early or wrapping up late, he can grab a cup whenever he needs it.

City Cafe is available in thousands of 7-Eleven stores across the country, making it easy for people like Darren to get coffee that’s consistent and affordable. It’s a practical choice for anyone with a busy schedule.

Darren’s Newest Role

Now stepping into a new role, Darren joins City Cafe not just as a customer but as its ambassador. The partnership was a natural fit. His energy and connection with younger audiences align well with the brand’s direction.

The campaign highlights simple, everyday moments. Darren grabbing his coffee after work or before a shoot is something a lot of people can relate to. The idea is clear—good coffee should be easy to get, and you shouldn’t have to spend a lot to enjoy it.

Word from Ms. Valerie Uy, 7-Eleven Philippines’ Head of Marketing Communications Division, on why City Cafe picked Darren as the brand’s endorser

Valerie Uy, Head of Marketing Communications at 7-Eleven Philippines, explained why they chose Darren:

“We see City Cafe as your coffee bestie—someone that’s always there to support you. We’ve noticed our market is getting younger. They’re energetic and always on the move. Darren fits that profile. He’s been working hard since The Voice Kids, and despite everything he’s doing, he still makes time for his fans. That kind of presence and work ethic is something people look up to.

We also can’t ignore his fans, the Darrenatics, who’ve supported him from the start.”

What’s Next

With this new collaboration, fans can expect content that shows a more casual side of Darren. Through City Cafe, the message is simple—coffee doesn’t need to be complicated. It just needs to be available when you need it.

Let me know if you’d like this adapted for social media or PR use.