Press Release
7-Eleven PH Teams up with Pokémon for Themed Stored and Exclusive Merch
7-Eleven has developed a talent for collaborating with well-known brands that can elicit excitement from its consumers in its ongoing effort to cultivate community. This month, customers of 7-Eleven can embark on another thrilling adventure as a legendary partnership between the convenience store behemoth and one of the most beloved media franchises in the world, Pokémon, is generating significant buzz in numerous regions.
Pokémon’s passion for exploration will undoubtedly deliver an irresistible thrill to both franchise enthusiasts and 7-Eleven customers. The brand has captivated the affections of many with its assortment of video games, animated series and films, trading cards, and mobile applications. The partnership was initiated on September 13, 2024, with a ribbon-cutting ceremony at 7-Eleven Centris 1 in Quezon City. Representatives from Niantic Inc., the company behind the mobile game Pokémon GO, The Pokémon Company, and 7-Eleven Philippines were in attendance at the milestone event.
The first stop for both brands was the complete Pokémon-themed transformation of 7-Eleven Centris 1 in Quezon City. In the coming months, 7-Eleven Arnaiz Avenue in Makati and 7-Eleven St. Theresa Casa Rosario in Cebu will follow suit. Additionally, 7-Eleven Centris 1 has been transformed into a PokéStop in Pokémon Go, in accordance with the other Philippine 7-Eleven stores, to enhance the enjoyment. Customers can now capture their desired Pokémon by channeling their inner trainer and visiting the nearest branch via the Pokémon GO app, thereby obtaining the complete Pokémon experience.
Afterward, gamers may take a break from the game and indulge in their preferred 7-Eleven products, which are presented in Pokémon-themed packaging. The following Pokémon are included in the game: Pikachu, Squirtle, Charmander, and Bulbasaur for Crunch Time; Pikachu and Snorlax for 7-Fresh Siopao; Meowth for Big Bite; Jigglypuff for Fundae; Gyarados for GULP; Eevee, Flareon, and Jolteon for the small, medium, and large cups of City Cafe, respectively; and Umbreon for Prima. The themed packaging is presently accessible in 7-Eleven Luzon stores; however, it will be implemented nationwide beginning in October.
Pokémon Trading Card Game Booster Packs are available for purchase at 1,500 7-Eleven stores across the country, making it an extra special occasion for fans of the trading card game. Additionally, there is a surprise for each admirer. Buyers will receive a limited edition Pokémon 7-Eleven Promo Card with each purchase of a Booster Pack, which is priced at P259. Fans will undoubtedly appreciate the opportunity to interact with the community and partake in the franchise’s spirit by collecting, training, trading, and battling.
Experience the partnership between Pokémon and 7-Eleven today. Prepare to embark on an extraordinary journey and achieve the highest level of success at 7-Eleven.