Lifestyle
Stray Kids Return in Style for Tommy Hilfiger’s Fall 2024 Campaign Featuring New York City Skyline

Tommy Hilfiger’s Fall 2024 campaign marks a dazzling return to the spotlight, and this time, the global K-pop phenomenon Stray Kids is at the helm. Set against the breathtaking New York City skyline.
Stray Kids—Bang Chan, Lee Know, Changbin, Hyunjin, HAN, Felix, Seungmin, and I.N—embody the Tommy Hilfiger spirit in their latest campaign. The vibrant visuals capture the essence of dreaming big, with each member showcasing the modernized prep classics that have become a hallmark of Hilfiger’s design philosophy.


“Tommy Hilfiger is an American style icon. Every time we collaborate with the brand, we feel like we’re coming home. The timeless prep style energizes us, making us believe in the possibility of achieving anything. We’re ecstatic for our fans to see us on top of the world in this iconic New York campaign.” – Stray Kids
Tommy Hilfiger echoed the sentiment, stating, “New York City’s skyline is the ultimate stage for an iconic pop culture moment. For our third campaign with Stray Kids, we took them to higher grounds—capturing them above the city that has inspired me from the start was the ideal way to highlight their distinctive style. It perfectly embodies the vibrant energy of New York.”
The Fall 2024 collection is a sophisticated homage to NYC’s classic American style, reimagined with Tommy’s signature flair. Expect an array of casual sportswear and revamped classics, including sharply tailored chinos, refined cable-knit sweaters, and updated polos. Standout pieces include a modern wool coat in camel, an oversized puffer in elegant plaid, and sleek pea coats in deep navy, alongside bombers with varsity-inspired accents. Essential layering pieces such as soft sweaters, classic Oxford shirts, and impeccably cut blazers are complemented by versatile loafers and chic Chelsea boots, encapsulating effortless style with a distinct New York edge.


Stray Kids, who recently achieved their fifth consecutive Number 1 on the Billboard 200 with their release ‘ATE,’ continue to cement their place in the global music scene. Their ongoing collaboration with Tommy Hilfiger, which began with the Fall 2023 and Spring 2024 campaigns, underscores their status as a prominent part of the brand’s family. The campaign, captured by renowned photographer Alisdair McLellan, features the band in uplifting and timeless portraiture.
The TOMMY HILFIGER Fall 2024 collection will be available on the brand’s website and in stores worldwide throughout the season, offering a blend of iconic American style and modern flair, perfect for the ambitious spirit of New York and beyond.