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EXO’s Baekhyun announced as the new global ambassador of BENCH

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baekhyun benchsetter

The announcement of Byun Baekhyun as BENCH’s newest Global BENCH Setter has sent waves of excitement throughout the K-pop community. Known for his exceptional talent as a singer, songwriter, and actor, Baekhyun has captured the hearts of fans worldwide as a member of the Korean boyband, EXO.

BENCH, a renowned Philippine-based lifestyle brand, has a history of collaborating with global icons to represent their brand ethos of style, individuality, and authenticity. By selecting Baekhyun as their latest ambassador, BENCH continues this tradition by partnering with one of the most influential figures in the K-pop industry.

bench x baekhyun
Photo credits by BENCH/

The announcement came after much anticipation, with BENCH teasing fans with clues leading up to the big reveal. As fans eagerly awaited the news, speculation ran rampant across social media platforms, showcasing the immense excitement surrounding the reveal.

For PH EXO-Ls, the news of Baekhyun joining the BENCH family is particularly thrilling. With a dedicated fanbase in the Philippines and around the world, EXO’s popularity knows no bounds, making Baekhyun’s partnership with BENCH a perfect match.

Baekhyun’s talents extend beyond the realm of music, as evidenced by his recent performance singing both the USA and Korea’s national anthems for the MLB World Tour in Seoul. His versatility as an artist, coupled with his charisma and charm, undoubtedly make him an ideal choice to represent BENCH on a global scale.

baekhyun bench ambassador

As the newest Global BENCH Setter, Baekhyun will undoubtedly bring his unique flair and style to the brand, further solidifying BENCH’s position as a leading lifestyle destination. His influence transcends borders, making him not only a beloved figure in the world of K-pop but also a global icon.

Whether it’s through music, fashion, or acting, Baekhyun continues to captivate audiences worldwide, and his partnership with BENCH is sure to be no exception.