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EXO’s Chanyeol Created Social Media Buzz as Ever Bilena’s Newest Ambassador

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chanyeol manila fanmeeting ever bilena

Ever Bilena became a topic of conversation on the internet due to speculation around the brand’s new collaboration with Chanyeol of EXO! Chanyeol’s fans were ecstatic about the likelihood of an Ever Bilena x Chanyeol collaboration as photos of Ever Bilena’s storefront teasers circulated on social media.

Fans of this Korean idol need not worry, for Ever Bilena has officially confirmed Chanyeol as the brand’s newest face on August 18, 2023!

chanyeol manila fanmeeting ever bilena
Photo credits: Ever Bilena

Ever Bilena is Chanyeol’s first endorsement of a Filipino cosmetics brand, whereas he is Ever Bilena’s first male and international brand ambassador.

This new brand collaboration exemplifies Ever Bilena’s commitment to producing top-tier product innovations and effectively communicates the brand’s tagline #ForEveryBeauty, which states that beauty is for everyone.

According to the Chief Sales and marketing Officer of Ever Bilena, Denice Sy, “Chanyeol’s world-class appeal makes him a great representative for Ever Bilena.” “His heart and positive personality are both aspirational and relatable to Ever Bilena users,” says Denice.

chanyeol manila fanmeeting 2023
Photo credits: Ever Bilena

Chanyeol is the face of Ever Bilena‘s “EB Plus” collection, which includes the EB Plus Shape & Set Brow Duo (Php 275), EB Plus Fearless Serum Skin Foundation (Php 325), EB Plus Two Way Cake Serum Foundation (Php 250), and the brand’s most recent release, the EB Plus Serum Tinted Lip Balm (Php 245). Your premier selection of products for a clean, natural, and K-glass skin makeup appearance!


“Oriental” is Chanyeol’s go-to shade from the EB Plus Fearless Serum Skin Foundation collection and the EB Plus Two Way Cake Serum Foundation product lines. He likes to combine the shade “Bloom” with other variants under the EB Plus Serum Tinted Lip Balm to achieve a unique MLBB (my lips, but better) effect, and he uses the Keratin-infused EB Plus Shape & Set Brow Serum Duo as his go-to brow gel to keep his brows in place.

Denice hints at Chanyeol’s potential return to the Philippines by stating, “We have so much in store for his fans as well!” Chanyeol and Sehun’s last fan convention in Manila sold out in just three hours! We eagerly anticipate the forthcoming Chanyeol partnership activities of Ever Bilena!

In the mean time, you may purchase the EB Plus collection at all Watsons, SM Beauty Dept. Stores, Robinsons Department Stores, The Landmark, W Department Store, and other premiere department store outlets nationwide! Also available online at Ever Bilena’s flagship stores on Shopee, Tiktok, and Lazada are Chanyeol’s choices!

Follow the hashtag #ChanyeolForEverBilena and Ever Bilena’s social media accounts for additional Chanyeol x Ever Bilena updates. TikTok and Instagram @everbilenaofficial; Facebook @everbilenacosmetics.

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