Korea Express Road Pop-Up Exhibition at Seoul’s HiKR Ground

As the second year of 2023-2024 VISIT KOREA YEAR approaches, the Korea Tourism Organization is set to launch a pop-up exhibition titled “Korea Express Road” at Seoul’s HiKR Ground. Running from April 2 to May 12, this grand-scale event promises to take visitors on a captivating journey through the diverse facets of Korean culture and entertainment.

Inspired by the concept of embarking on a special express train adventure, the Korea Express Road exhibition offers an array of themed experiences across HiKR Ground’s five floors. From showcasing the essence of 2023-2024 VISIT KOREA YEAR to delving into realms of fashion, art, travel, lifestyle, K-food, and K-pop, there’s something for everyone to enjoy.

K-pop enthusiasts are in for a treat with the Hanbok Fitting Room on the second floor, where they can dress up in traditional hanbok garments worn by K-pop idols and even create their own music videos. Meanwhile, the Music Station on the fifth floor provides a nostalgic journey through the evolution of K-pop, featuring top hits spanning from the ’60s to the present day.

Venturing further along the Korea Express Road, visitors will encounter an array of captivating attractions. These include the Art Toy Exhibition on the third floor, showcasing the unique creations of artist Coolrain, and the Korea Ranking Editorial Shop on the fourth floor, offering popular Korean lifestyle products. Additionally, the Street Museum on the fourth floor presents an interactive media art display featuring iconic landmarks from across Korea.

No visit to the exhibition would be complete without indulging in Korean delicacies at the Dessert Shop on the fifth floor, where treats like yakgwa (honey cookies) and dalgona (sugar candy) await. Be sure to consult the detailed floor guide before embarking on your journey to make the most of this immersive experience. Visitors participating in the on-site stamp tour will receive a special souvenir as a token of their exploration.

For those eager to immerse themselves further in Korean culture, a series of connected events are scheduled alongside the exhibition. Highlights include a Hanbok fashion show along the Cheonggyecheon Stream on April 12, and a series of Flea Markets at HiKR Ground every Friday from April 19 to May 10.

Don’t miss your chance to embark on a cultural odyssey through the Korea Express Road pop-up exhibition, running from April 2 to May 12, 2024, at HiKR Ground in Seoul. Admission is free, offering an accessible opportunity for all to discover the richness of Korean heritage and contemporary creativity.