Hallyu
K-pop Group ENHYPEN drops cover of BTS’ ‘I Need U’ for Spotify K-Pop ON! (온)
K-pop group ENHYPEN has released their latest album, Spotify K-Pop ON! Single (온) features a soulful interpretation of BTS‘ “I NEED U”. Produced and distributed as part of Spotify’s K-Pop ON (온) First Crush campaign, the song is the first of three Spotify-exclusive versions by a remarkable line-up of K-Pop singers, each paying respect to the sunbaes (senior artists) that kindled their passion for the genre.
Spotify’s K-Pop ON! is more than just an homage to the beginning of every K-Pop fan’s journey into the genre, which began with the first K-Pop artist who captivated them with their artistry and flare. (온) The First Crush campaign encourages fans worldwide to unite around their love for K-Pop music and the singers that started it all.
As part of K-Pop ON’s anniversary celebration, the campaign was launched! Spotify’s global K-Pop playlist (On) gives listeners a platform to discover the best tracks from the genre. The flagship playlist has racked up billions of streams for Korean artists since it was launched in 2014. Over 5.3 million Spotify users have “saved” the playlist since it was launched in 2014.
ENHYPEN’s cover of “I NEED U” adds an Afro-rhythm twist by using mellow acoustic instrumentals instead of the original version electronic synth sounds. While offering a more calm rendition of the track, the members’ performances convey the feelings expressed in the lyrics with sincerity and highlight the group’s distinct color and charm.
“This Spotify K-Pop ON! (온) Single means so much to us. In addition to bringing ENGENEs (our fans) a new track, this was our chance to tell the stories of our beginnings with K-Pop through a song loved by the members. We’ve always appreciated Spotify’s support for our music, so it’s an honor to be a part of its K-Pop ON! (온) Anniversary celebrations. We hope listeners enjoy our rendition of “I NEED U”, and we can’t wait to hear their First K-Pop Crush stories too!” ENHYPEN
Ever since their 2020 debut, JUNGWON, HEESEUNG, JAY, JAKE, SUNGHOON, SUNOO, and NI-KI, together as ENHYPEN, have been capturing hearts all over the world. With their music that transcending language and cultural barriers, they have over 8.7 million monthly listeners on Spotify and finished 2023 as the sixth most-streamed K-Pop Boy Group on Spotify Wrapped.
To help fans learn more about ENHYPEN’s First K-Pop Crush and their rendition of “I NEED U,” Spotify will provide a series of unique supplementary content on their K-Pop ON! (☨) Video podcast and YouTube channels.
A performance video for their Spotify playlist, K-Pop ON! The single (온) will be released on February 17. On February 19, Spotify and ENHYPEN members will take fans on a trip down memory lane to unravel the group’s early beginnings with K-Pop. On February 21st, K-Pop ON! (온) will take listeners behind the scenes for a glimpse inside the making of ENHYPEN’s rendition of “I NEED U”.
Listen to “I NEED U – Spotify Singles” by ENHYPEN on Spotify