Spotify Launches K-Pop Performance Video Series Featuring ENHYPEN

Spotify has launched a new series of K-Pop performance videos, giving fans a chance to experience live vocals and choreography from their favorite artists. The series was created to celebrate major comebacks and milestones, while also offering artists another way to share their creativity and connect with listeners.

These Spotify-produced videos add to the platform’s growing music video catalog. They’re available to Premium users in 96 markets. With Spotify’s music video feature, users can switch between audio and video using the “Switch to video/audio” button in the Now Playing screen. Fans in South Korea, Japan, the Philippines, Indonesia and Thailand can also find the latest releases through the K-Pop ON! Hub.

“Performance videos are a key part of fan culture. They turn songs into visual experiences that build stronger connections between artists and fans,” said Jungjoo Park, Head of Music at Spotify Korea. “In K-Pop, performance is everything. This series brings fans even closer to the artists they support.”

ENHYPEN Opens the Series with “Loose (Korean Ver.)”

The first performance video features ENHYPEN performing “Loose (Korean Ver.),” a track from their new mini-album DESIRE : UNLEASH. The video highlights their choreography with simple stage design, focused lighting and camera work that puts attention on the performance.

“We’re thankful for Spotify’s support and excited to work with them again for DESIRE : UNLEASH,” said ENHYPEN. “It’s an honor to be the first artist featured in the new series. We hope ENGENEs enjoy the performance and the new album.”

To watch, play the track on Spotify and tap the “Switch to video” button in the Now Playing screen.

For updates on upcoming videos, visit the K-Pop ON! Hub or follow @SpotifyKpop on X.