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For #SafeHandsAtSM, SM Cares And Safeguard Advocate Proper Handwashing

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We normally wash our hands quickly, but did you know that there are specific stages to follow when washing your hands?

SM Cares and Safeguard have teamed up to launch the #SafeHandsAtSM campaign, which aims to educate and encourage people to follow the five stages of good handwashing, which is especially important in this pandemic.


“Handwashing is our first line of defense against infections as part of our safe malling pledge, and it is also critical during a global health crisis. Mr. Steven Tan, President of SM Supermalls, said, “We are very happy to work with Procter & Gamble’s Safeguard, the top brand in health and personal care, to raise awareness on the importance of this matter.”

Simply follow these procedures to ensure that all parts of your hands are properly washed:
(1) Scrub the palms (2) back of the hand (3) between fingers (4) fingernails (5) and thumbs for at least 20 seconds.
Following that, completely rinse and dry your hands, as good handwashing is our most effective shield and defense against all types of viruses.
“With 54 years in the country, Safeguard has become a household name. We have always committed ourselves to serving the needs of the Filipino people, from our beige bar soap to our hand sanitizers and liquid hand soap now, just as SM has. Ms. Shweta Sharma, Procter & Gamble Vice President for Skin & Personal Care, remarked, “I believe both have been engrained so profoundly in Filipino society that it is only natural to do this relationship.”

Safeguard has made its liquid hand soap available in all SM mall toilets across the country as part of the #SafeHandsAtSM initiative to help the community battle the spread of disease-causing bacteria. To remind customers while in the mall, information materials on the five steps of handwashing are placed in restrooms and high-traffic places throughout SM.

From June 23 to 30, Safeguard and #SMDaresYOU to take on the #SafeHandsAtSM Challenge on TikTok. Simply record yourself correctly washing your hands and dancing to your favorite tunes, tag your friends, and use the official hashtag #SafeHandsAtSM to be one of ten lucky winners who will receive fantastic prizes!


This relationship with Safeguard is part of SM’s Safe Malling initiatives, as all SM malls continue to implement stringent safety and sanitation procedures to guarantee that the malls are safe, clean, and comply with health and sanitation norms in addition to regulatory laws.

You are not only protecting yourself, but also those around you, by taking basic steps like washing your hands. Visit and to learn more about #SafeHandsAtSM, or follow them on Facebook, Instagram, Twitter, and Tiktok.

Jacque is a travel, food and lifestyle blogger. At the age of 20, she started exploring instagrammable places, discovering fascinating cultures, trying various cuisines, and taking amazing photos from local and international travel destinations. Alongside her adventures, she passionately creates Hallyu content.