Spotify CLOSER Spotlights Korea’s Rising Music ActsHearts2Hearts opens the series, with ALLDAY PROJECT and LNGSHOT to follow

Hearts2Hearts goes first with exclusive performance videos and talk show clips. ALLDAY PROJECT and LNGSHOT are next.

Spotify has launched Spotify CLOSER, a series that helps fans get to know some of Korea’s most promising artists. It features exclusive performance videos and talk show clips that show more about each artist. Longtime fans and new listeners can both enjoy it.

This year, the series features three acts: Hearts2Hearts, ALLDAY PROJECT, and LNGSHOT. They have one more thing in common. Their music is growing fast on Spotify.

Each artist is gaining monthly listeners faster than most Korean artists who debuted around the same time. Fans are also doing more than just listening. All three artists appear in at least 10 times more fan-made playlists than the typical peer. Their followers have also grown more than twice as fast as their listeners. This shows that fans feel a real connection to these artists and their music.

Hearts2Hearts’ Spotify CLOSER Videos Are Now Out

All of Hearts2Hearts’ Spotify CLOSER videos are now on Spotify. You can watch talk show clips and the group’s first live performances of “ICONIC HEART (Korean Version)” and “Baby Steps.” There is also a special acoustic version of “Butterflies.”

The videos were filmed at the group’s own Spotify CLOSER live show in Seoul. If you were there, you can relive the night. If you were not, you get a closer look at what makes the group so appealing.

“Our name represents a promise to connect with listeners through music that comes from the heart, so Spotify CLOSER feels like a natural fit for us,” said Hearts2Hearts. “Performing live with our fans right in front of us made that connection feel even more special, and we’re excited to bring those moments to fans everywhere with Spotify CLOSER. For anyone discovering Hearts2Hearts on Spotify for the first time, we hope these performances inspire them to explore our music and get to know us better.”

Hearts2Hearts’ Growth on Spotify

Hearts2Hearts debuted in February 2025. Since then, their monthly streams on Spotify have grown more than 20 times. This year alone, they have passed 530 million streams on Spotify. Their biggest song is the viral “RUDE!” with more than 180 million streams.

The Philippines is one of the group’s top 10 listening markets on Spotify. The others are Indonesia, the United States, Japan, South Korea, Taiwan, Brazil, Malaysia, Thailand, and the United Kingdom.

How to Watch the Videos

Find the videos on the Spotify CLOSER playlist. To watch one, play a song and tap “Switch to video.” The video starts right where the song stopped. Turn your phone sideways for full screen.

Videos from ALLDAY PROJECT and LNGSHOT are coming soon.