Globe Group Collaborates With Aklan LGU To Encourage Responsible Tourism In Love Boracay 2023

Globe recently partnered with the government of Malay, Aklan, to promote sustainable tourism through the return of Love Boracay (formerly known as LaBoracay) from April 28 to May 1, 2023.

Globe has supported Boracay’s environmental conservation efforts by conducting offshore clean-up drives, rehabilitating coral reefs, providing community support to prevent untreated effluents from entering the sea, and educating youth and the community on how they can contribute to environmental conservation.

“Globe fully supports the efforts of the Malay, Aklan local administration to promote responsible tourism on Boracay. We conducted activities at this year’s Love Boracay to encourage customers to embrace sustainable practices. Globe’s Chief Marketing Officer, Pia Gonzalez-Colby, hopes that this event will increase awareness of responsible tourism throughout the country.

To encourage Boracay visitors to “Go Lang Nang Go” and discover how they can appreciate the island’s beauty responsibly, Globe hosted a variety of activities at the Globe Eco Station, located on the beachfront of Station 1 in Boracay.

Plastics as a reward. Here, tourists had the opportunity to spin and win prizes by turning over single-use plastic bottles, plastic cups, cans, and plastic bags while presenting their GlobeOne app and SIM registration evidence. In addition, they were eligible for the prize if they donated at least P10 to Save Philippine Seas through the GlobeOne app or GCash.

GForest registration. There was a GCash booth for customers to sign up for GForest, where actual trees are planted through points collected from activities such as walking monitored by health apps and e-wallet transactions such as bill payment, bank transfer, and load purchase.

Globe At Home is giving away money. Globe At Home awarded P5,000 in GCash credits to consumers who shared a photo taken at the Globe At Home photo wall on social media. The winner was the photo with the most favourites and shares. Customers who returned plastic bottles at the Globe At Home kiosk received P50 in GCash.

World and KonsultaMD necessities. Globe also had booths at D’Mall and Lake Town, where consumers could win beach kit essentials by downloading the GlobeOne app, registering their SIM cards, or registering to Go+99 using GCash. Those who registered and downloaded the app were also eligible to receive medicine vouchers, vitamin packs, and other gifts. At the GCash booth, customers received a beach essentials bundle for every GCash receipt from a partner establishment.

The Globe Boracay Sportsfest was a treat for sports enthusiasts. On April 29 and 30, tennis, ultimate frisbee, volleyball, and soccer competitions were conducted on the beachfront from Estacio Uno to Ambassador in Station 1. Globe and GCash provided the cash prizes for the activities, which were presented during the sunset session featuring a local DJ. Globe also invited top DJs and bands to Lake Town for the Globe Love Boracay Musicfest.

“GCash has helped Globe Group achieve its objective of fostering a digital ecosystem in the country. Using the GCash app, you can now pay for e-trike transportation, food, activities, and other local purchases in Boracay. This is our method of not only promoting local tourism but also ensuring that Boracay businesses benefit from the expanding digital economy, said Neil Trinidad, GCash’s chief marketing officer.

Visit www.globe.com.ph/about-us/sustainability for more information on Globe’s sustainability initiatives.