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This Independence Day, From The Comfort Of Your Own Home, #SupportLocalAtSM!

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support local at sm

It’s time to taste, feel, and experience Pinoy pride — on your phones!

Let’s #SupportLocalAtSM and get our hands on our all-time Pinoy favorites – whether it’s food, fashion, wellness, or other essential needs – and we’ll have them delivered to you in a few taps, thanks to SM Supermalls’ ongoing support for local and MSME tenants as we now transition to a new lifestyle.

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“This Independence Day, we encourage everyone to buy local as a way to help businesses, especially Filipino brands and homegrown MSMEs, who have been greatly affected by this pandemic,” said Jonjon San Agustin, SM Supermalls senior vice president for marketing.

Here’s a list of local finds you can check out at SM this Philippine Independence Day:

“This Independence Day, we encourage everyone to support local businesses, particularly Filipino brands and homegrown MSMEs, who have been severely impacted by the pandemic,” said Jonjon San Agustin, SM Supermalls senior vice president for marketing.

This Philippine Independence Day, check out the following local treasures at SM:


Food and drink from the Philippines.
Crispy Pata, Kare Kare, Banana Chips, Tablea Chocolate, Cordillera Coffee, and Suman Latik are just a few of the hard-to-make-at-home Filipino delights available to take out or pick up at SM tenants. Simply join the Viber group “Takeout and Delivery at SM” to get a list of everything local you want.

At SM Megamall, ABE’s crunchy Knockout Knuckles Crispy Pata is available for takeout or delivery.

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Fashion and accessories from around the world.
Textiles from the Philippines and native design patterns have become the norm! Check out SM’s vast collection of locally manufactured accessories, beachwear, and printed shirts and dresses to support local artisans.

Kultura’s nito vine jars, coasters, and chargers, handcrafted by the Mangyans of Mindoro, are now available in select SM stores around the country.

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Home & Lifestyle
For your quarantine home celebrations, spruce up your environment with new dinnerware such as woven tablecloths and coasters, as well as locally created cups and utensils. Consider your surroundings!

Oryspa’s proudly Pinoy-made home and spa solutions can be found at SM malls in Legazpi, Calamba, Davao, and Megamall.

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Beauty & Health
Many Filipino health and beauty products are internationally renowned and sought after. There are many options for skin and body treatment, including shampoos, soaps, lotions, and even organic oils.

Gingersnaps in SM City North EDSA has these adorable baby loafers for your boy.

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Baby and children.
Play dress-up with your kids at home. Dress your children in clothing proudly handcrafted by Filipinos, from newborns to pre-schoolers!

All of these items, as well as others, can be found in SM’s Philippine Independence Day Digital Catalogue. Plus, with our pabili and delivery applications, you can have your purchases delivered right to your door! The whole catalogue, including information on delivery services, is now available for download on the Facebook page of your favorite SM mall.


To give you some rock n’ roll at the convenience of your homes, shoppers can get a chance to watch Pinoy rock icon Bamboo via SM Supermalls’ first ever virtual concert happening on June 20 at 8pm via ZOOM. Fans can get a chance to win an exclusive pass for every single receipt purchase of P500 from June 10-14.

To know more about SM’s takeout and delivery services, visit or join SM Supermalls’ official Viber communities here.

Jacque is a travel, food and lifestyle blogger. At the age of 20, she started exploring instagrammable places, discovering fascinating cultures, trying various cuisines, and taking amazing photos from local and international travel destinations. Alongside her adventures, she passionately creates Hallyu content.